Freeway A/S
UX/UI Design, Campaigns & Graphic Design
The Project
During my time at Freeway A/S, I had the opportunity to work on several projects for zooshop.dk, dating.dk, virtualmanager.com, focusing on UX/UI and graphic design as well as marketing campaigns.
ROLE
✅ UI/UX Design: Crafted user interfaces for various projects, subpages, and landing pages.
✅ Graphic Design: Developed animated GIFs and HTML5 banners to enhance the site’s visual appeal and drive engagement.
✅ Print and Digital Campaigns: Delivered DTP tasks, such as flyers and poster displays, for various promotional activities.
Project Results
🏆 Through my design work at Freeway A/S across diverse projects, I contributed to enhancing the digital presence of these initiatives, ensuring a cohesive and engaging user experience both online and offline.
Projects Overview
Zooshop Food Guide – “Discover the Perfect Pet Food”
One of the projects I worked on was the development of a personalized pet food guide within the Zooshop platform. The goal was to create a user-friendly system that helped customers find the right food for their pets by gathering key information such as breed, age, dietary needs, and health considerations. Based on this input, the guide offered tailored recommendations, helping customers make informed choices about their pets’ nutrition. This project demonstrated a customer-focused approach, enhancing the overall experience and promoting pet well-being.
Mega Menu UI Design – Desktop and Mobile
To improve the browsing experience, I worked on designing a responsive mega menu that adapted seamlessly across desktop, tablet, and mobile devices. The goal was to ensure easy navigation, no matter the screen size, while maintaining the clarity and structure of the site’s content.
“Avoid Food Waste” Sticker and Product Page Redesign
This project aimed to raise awareness about reducing food waste. I redesigned the product page and created an impactful “Avoid Food Waste” sticker that communicated the message clearly and effectively. The new design used vibrant graphics and prominent placement, enhancing visibility and driving user engagement.
Additional Contributions
Landing Pages
Designed several key landing pages, including “About Us,” 404 error pages, and site maintenance/update pages.
Knæk Cancer Stickers supporting the charity campaign.
Campaign Graphics
Supported Zooshop’s campaigns through various banners and print designs, including:
Print design, cats fair – A3 posters, facebook banner, page for fairs catalog.
